From £1.20/day
Better than supermarket kibble, cheaper than the boutique brands.
Portion-matched
We calculate portions from your dog's real weight, breed & walk activity.
Vet-formulated
Every recipe signed off by an RCVS-registered veterinary nutritionist.
Why waitlist?
We're finalising the supplier network and cold-chain fulfillment across the UK. Waitlist members get first delivery slots + a 30% off first-month launch discount. No credit card needed to join.